North Rhine-Westphalia has mapped out the route, Messe Essen is leading the way for the industry. After the publication of the state's infection protection requirements, Messe Essen is the first German fair company to resume event operations. European Bridal Week kicks off this summer’s fair calendar, taking place from 4 to 6 July 2020. At the trade fair for bridal fashion, the new hygiene protection and safety concept of Messe Essen, which the guest organiser United Fairs BV has adapted for its event, is being used for the first time. The focal points of the concept, which has already been approved by the municipal health authority, are distance and hygiene rules as well as the registration of participants.