In the future, the Essen Motor Show, the stunning performance festival amongst the automobile fairs, will take place in China, too: From November 2018, the China United Rubber Corporation, Guangzhou Zhanlian Exhibition Service Co., Ltd. and Messe Essen GmbH will stage the performance show rich in tradition in the Guangzhou metropolis with millions of inhabitants in southern China.
The China Essen Motor Show which will take place every year will open parallel to Auto Guangzhou, one of the three largest car fairs in China most recently with 838 exhibitors and 667,000 visitors. The new fair will already kick off at this year's Auto Guangzhou in the China Import and Export Fair Complex from November 17 to 26.
This year, exhibitors will already be able to participate in the special Tuning show at Auto Guangzhou. Messe Essen GmbH is accepting registrations. When the China Essen Motor Show 2018 then starts as an independent fair, its range on offer will encompass not only tuning but also the subjects of performance series vehicles and motorsports. In 1977, the tuning wave spilled over from Hong Kong to China. The centre point was the province of Guangdong whose capital is Guangzhou.