Landgard CEO Armin Rehberg comments on this year's world's leading trade fair for horticulture: "IPM ESSEN is the Most Beautiful Trade Fair in the World."
The International Plant Trade Fair in Essen (IPM) has once more proven that it is an indispensable inspiration, communication and ordering platform for the global green sector.
As the top speaker, the digital expert Sascha Lobo talked about the subject of digitisation in the green sector. Over 57,000 trade visitors from all over the world travelled to Messe Essen from January 24 to 27 to obtain information about the newest plant breeds, innovative horticultural technology, floristry trends as well as sales-promoting products for the point of sale from 1,577 exhibitors from 45 nations and to order goods for the coming season.
The Dutch put in a strong appearance at the trade fair. Our neighbour was the proud partner country of the 35th edition of the world's leading trade fair for horticulture. The mood was outstanding amongst the exhibitors and the visitors alike.