Successful European Bridal Week from 4-6 July 2020
Successful Restart of the Trade Fair Business
Practical test passed: With Germany's first international trade fair, Messe Essen ended its Corona-related compulsory break last weekend. Together with United Fairs BV, the organizer of the European Bridal Week, Messe Essen implemented its new infection protection concept for the first time. Conclusion: The measures are sustainable and serve as a master plan for the coming trade fairs in Essen.
The new rules under which fairs and congresses are allowed again in NRW since 30th May were quickly internalized by the participants of the European Bridal Week: Advance registration, contactless check-in, compulsory wearing of masks, distance rules as well as strict hygiene measures ensured that the trade fair for bridal fashions ran smoothly last weekend.
"We have dealt intensively with the requirements of effective infection protection and developed a concept which harmonises these requirements as far as possible with the experience character of fairs," explains Oliver P. Kuhrt, CEO of Messe Essen. "I am therefore very pleased that our protection concept has passed the practical test and that we were able to prove with the European Bridal Week that trade fairs are ideally equipped to implement hygiene and distance rules.”
Andrew Lookman, Managing Director of the Dutch guest organiser United Fairs BV, also draws a positive balance of his fair: "The response from our exhibitors and visitors was overwhelming, after all, they had to do without a meeting place that is so important for the industry for far too long. All participants showed the highest level of understanding and accepted the applicable distance and hygiene rules.”
The concept, which has now been tried and tested in practice, forms the basis on which events can be held at Messe Essen in the near future. In the coming weeks these include: all about automation (9.9. - 10.9.), Plastics Recycling World Expo (7.10. - 8.10.), Polymer Testing World Expo (7.10. - 8.10.), Plastics Extrusion World Expo (7.10. - 8.10.), Compounding World Expo (7.10. - 8.10.), GastroTageWest (11.10. - 13.10.).