Messe Essen sets web design standards

The new Messe Essen website is online. Users can now explore an online world designed according to the latest web design standards and based on powerful content about the exhibition and conference location. The new site is part of a tiered approach to the development of the corporate identity.

After Messe Essen refreshed its corporate design and gave its Essen Affairs Magazine a corresponding facelift, the new website will round out the company’s communication image. The site follows the latest web design standards and responds to the requirements of the respective end user device. This way, the site’s elements and contents are precisely managed and displayed for use on a smartphone, PC or tablet.

Another feature of the online platform is its sales-oriented structure. It provides an abundance of information and tools to support the marketing of the halls and conference area and for setting new standards in the German trade fair landscape. For example, a video feature highlights the floor plan and provides a virtual tour through the exhibition halls and conference rooms.
"Our new, contemporary online presence is another important step on the path to the new Messe Essen," explains Daniela Mühlen, Senior Vice President Communication & Advertising at Messe Essen. “Therefore, we are delighted to present our customers, partners and visitors extensive content based on cutting-edge functionality."

In addition to the new Messe Essen site, the websites of the individual trade fair brands will remain. These were also completely relaunched recently.