Messe Essen has been waiting a long time for this signal. One thing is now certain: the holding of fairs and congresses in NRW is once again possible with a limited number of participants and in compliance with strict infection protection requirements. This gives the German Top Ten trade fair company an initial perspective of gradually returning to its everyday business. Nevertheless, the standards to be met pose great challenges for all those involved in organising trade fairs. The European Bridal Week trade fair scheduled for July 4 to 6, 2020 is the first event at Messe Essen which is now being prepared under the new rules.
"The decision of the state government to let fairs & congresses take place again is a first step back into a successful fair business", comments Oliver P. Kuhrt, Managing Director of Messe Essen. "Nevertheless, the conditions are demanding, cost-intensive and require a great deal of flexibility - especially due to the maximum number of participants permitted and the associated changes in the hall layout and ticketing".