“Success made in Essen” – this is the confident slogan under which Messe Essen is presenting its new branding campaign. It makes it clear that the exhibition centre in the heart of the Ruhr metropolitan region offers everything needed for successful events – and thus for the economic success of all those involved. The campaign focuses on the people behind the scenes: staff from a wide variety of departments who act as authentic ambassadors for the company. The new brand identity was developed by the Düsseldorf-based marketing and creative agency Hey Unkelbach.
